AVAILABLE FOR CONTRACT
AVAILABLE FOR CONTRACT
michael lyden
michael lyden
michael lyden
michael lyden
creative. product. communication.
creative. product. communication.
creative. product. communication.
creative. product. communication.
BASED IN verdant New Jersey
BASED IN verdant New Jersey
AVAILABLE FOR Contract
Featured
Featured
Featured
Work
Work
Work
I build things that work in the real world and scale in the digital one. I've designed consumer products sold at Best Buy, Target, and Macy's. I've built AI-powered marketing systems that drove record university enrollment. I've launched three profitable consumer product businesses from my garage. And I teach the next generation of product designers how to do the same.
Industrial Products
Concept Development
2023
2023
Industrial Products
Concept Development
2023
2023
Industrial Products
Concept Development
2023
2023
Industrial Products
Concept Development
2023
2023
Creative Content
AI Workflow Specialist
2025
2025
Creative Content
AI Workflow Specialist
2025
2025
Creative Content
AI Workflow Specialist
2025
2025
Creative Content
AI Workflow Specialist
2025
2025
Interactive VR Spaces
Experience Design
2018
2018
Interactive VR Spaces
Experience Design
2018
2018
Interactive VR Spaces
Experience Design
2018
2018
Interactive VR Spaces
Experience Design
2018
2018
Rapid Visualization
Concept Development
2021
2021
Rapid Visualization
Concept Development
2021
2021
Rapid Visualization
Concept Development
2021
2021
Rapid Visualization
Concept Development
2021
2021
Concept to End-user
Niche Market Identification
2020
2020
Concept to End-user
Niche Market Identification
2020
2020
Concept to End-user
Niche Market Identification
2020
2020
Concept to End-user
Niche Market Identification
2020
2020
RC Vehicles
Toy Design
2022
2022
RC Vehicles
Toy Design
2022
2022
RC Vehicles
Toy Design
2022
2022
RC Vehicles
Toy Design
2022
2022
Lead Generation
Digital Marketing
2025
2025
Lead Generation
Digital Marketing
2025
2025
Lead Generation
Digital Marketing
2025
2025
Lead Generation
Digital Marketing
2025
2025
Housewares
Product Design
2018
2018
Housewares
Product Design
2018
2018
Housewares
Product Design
2018
2018
Housewares
Product Design
2018
2018
More About MIke
More About MIke
More About MIke
I’m a creative designer and digital strategist working at the intersection of product design, user experience, and measurable business growth.
I build things that are intuitive, purposeful, and ready for the real world, blending storytelling, emerging technology, and hands-on making to turn ideas into shipped outcomes.
I’m a creative designer and digital strategist working at the intersection of product design, user experience, and measurable business growth.
I build things that are intuitive, purposeful, and ready for the real world, blending storytelling, emerging technology, and hands-on making to turn ideas into shipped outcomes.
I’m a creative designer and digital strategist working at the intersection of product design, user experience, and measurable business growth.
I build things that are intuitive, purposeful, and ready for the real world, blending storytelling, emerging technology, and hands-on making to turn ideas into shipped outcomes.
I hold an MBA, a BFA in Industrial Design, a BS in Marketing, and certifications spanning User Experience, User Interaction, User Research, Design Thinking, AI, Agile methodologies, Leadership, 3D Visualization and Gamification. What ultimately defines my work is simple: shipping things that matter.
At Rowan University, I led creative and digital content strategy, building AI-accelerated workflows that improved lead accuracy from 36% to 93% and helped drive two consecutive record-setting enrollment years.
At Montclair State University, I integrated 3D, VR, and AR technologies into curriculum and instruction, teaching product design and social media marketing. My students earned 1st, 2nd, and 3rd place at the World Traffic Safety Symposium.
I’ve designed RC helicopters, camping gear, and kitchen tools sold through major retailers including Best Buy, Target, Macy’s, Bed Bath & Beyond, Lord & Taylor, and TJ Maxx.
I’m an avid 3D modeler and hands-on maker, focused on real-world functionality, rapid prototyping, and manufacturable solutions.
Outside my primary work, I run three small businesses: Pelotonisti (9,000+ units sold), Interrobang Garage (legacy Saab and Porsche parts), and AltCars (EV accessories). Each began by identifying a market gap, designing a solution, and proving demand.
Say hello on linkedin
My
My
EXPERTISE
EXPERTISE
(1)
Tech integration
Hearing "…but that's how we've always done it…" is a greenlight to audit a workflow and bring in the newest techniques and technologies to get it done better, faster, and more effectively.
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
Digital Marketing
Web, google ads, email, social—I figure out what makes people tick and offer solutions… in a way that has proper attribution and hits KPIs.
(3)
Brand Extrapolation
Companies have stories, products have owners, and brands represent lifestyles. I nurture a throughline that customers and users feel and want more of.
(1)
Tech integration
Hearing "…but that's how we've always done it…" is a greenlight to audit a workflow and bring in the newest techniques and technologies to get it done better, faster, and more effectively.
(2)
Digital Marketing
Web, google ads, email, social—I figure out what makes people tick and offer solutions… in a way that has proper attribution and hits KPIs.
(3)
Brand Extrapolation
Companies have stories, products have owners, and brands represent lifestyles. I nurture a throughline that customers and users feel and want more of.
(1)
Tech integration
Hearing "…but that's how we've always done it…" is a greenlight to audit a workflow and bring in the newest techniques and technologies to get it done better, faster, and more effectively.
(2)
Digital Marketing
Web, google ads, email, social—I figure out what makes people tick and offer solutions… in a way that has proper attribution and hits KPIs.
(3)
Brand Extrapolation
Companies have stories, products have owners, and brands represent lifestyles. I nurture a throughline that customers and users feel and want more of.
(4)
3D Integration
If a project calls for greater understanding of a physical object or place, I'm going to figure out how to bring people in close with virtually real objects.
(5)
Prototyping
Physical or digital, the best way to figure something out is to try it out. Ideation, iteration, experimentation, count me in.
(6)
UX/UI CRO SEO
Sometimes these things go together, and sometimes they're at odds with one another. I LOVE figuring out the best mix to get eyeballs on content and clicks through to where we want them.
(4)
3D Integration
If a project calls for greater understanding of a physical object or place, I'm going to figure out how to bring people in close with virtually real objects.
(5)
Prototyping
Physical or digital, the best way to figure something out is to try it out. Ideation, iteration, experimentation, count me in.
(6)
UX/UI CRO SEO
Sometimes these things go together, and sometimes they're at odds with one another. I LOVE figuring out the best mix to get eyeballs on content and clicks through to where we want them.
(4)
3D Integration
Creating engaging email marketing strategies, and dynamic e-commerce solutions that fuel brand growth and customer engagement.
(5)
Prototyping
Physical or digital, the best way to figure something out is to try it out. Ideation, iteration, experimentation, count me in.
(6)
UX/UI CRO SEO
Sometimes these things go together, and sometimes they're at odds with one another. I LOVE figuring out the best mix to get eyeballs on content and clicks through to where we want them.
Motivation
Motivation
Motivation
As a Designer, Creative Strategist, Problem-solver, and Technologist I am fueled by encountering new challenges, applying sideways thinking, and experimenting with new techniques and technologies to find innovative, novel, high-impact solutions.
As a Designer, Creative Strategist, Problem-solver, and Technologist I am fueled by encountering new challenges, applying sideways thinking, and experimenting with new techniques and technologies to find innovative, novel, high-impact solutions.
Testimonials
Testimonials
THERESA FARR
CRO and Product Manager | Speaker
"What sets Michael apart is not just his skill in CRO, but his broader understanding of digital marketing—he always sees the bigger picture while staying grounded in data and user behavior.
He’s decisive, thoughtful, and a natural leader who knows how to guide a team toward results without losing sight of the human side of the work."
EDWIN CHAN
Principal, Multi-disciplinary Design
"Not only is Mike very dedicated and professional, he brings an element of innovation and experience that is hard to come by.
His thought process is very unique and it always provides a fresh perspective on the design and development process."
SCotto Kim
Award-winning Creative Director
"Mike's cross-disciplinary talents and skills, attention to detail, and almost bewildering ability to multitask thoroughly increased the productivity of the team and heightened the quality level of literally every item he touched.
He's the kind of person who can make anything look better, help find the next steps to any project, and inject humor into even the most stressful work situations."
Anthony Papasso
Senior Director, Digital Strategy &
Performance Marketing
"I’ve seen firsthand how Michael brings both strategic vision and problem-solving skills to every project. He’s not just great at crafting content or designing a better user experience—he understands the systems and technologies that power them. From AI and conversion rate optimization to SEO and web strategy, he knows how to make complex tools and approaches work together to drive results.
Michael’s mix of creativity and logic makes him an invaluable resource on any project. Plus, he’s just an easy person to work with—collaborative, thoughtful, and always bringing new ideas to the table."
Jennifer Moore
Enrollment Executive
Growth, Brand, & Digital Innovation Champion
"Michael brings an exceptional blend of creativity, technical expertise, and strategic thinking - especially in the areas of UX/UI, customer experience, and conversion rate optimization.
He led initiatives that improved engagement and lead quality, and he consistently pushed our team forward by exploring and integrating emerging tools, including AI and VR.
Michael is a collaborative problem-solver, a mentor to those around him, and a true innovator, and we benefitted greatly from his time on the team!"
Dana Traynor
Director of Marketing
Award-Winning Social Media Strategist
Content Creator, Brand Storyteller
"Michael is a problem-solver and a multi-disciplinary creative with a knack for untangling complex challenges. Whether refining processes, integrating AI-driven tools, or coaching colleagues, he brings strategic insight and an innovative mindset to every project.
His leadership in digital marketing has directly improved engagement and enrollment at Rowan University. Beyond his technical skills, he’s a mentor and collaborator, always finding ways to make work more efficient. Any team would be lucky to have him!"
Sharon Belden Castonguay
Adult Developmental Psychologist
TEDx Speaker | Career Center Director
"Mike was a game changer for us in terms of how we think about our online marketing.
Bravely navigating the perils of our organizational bureaucracy he was able to work within the system while still ensuring that our web presence and social media strategy were in line with what our constituents demand.
His work truly exceeded my expectations of what was possible with limited time and resources."
EXPERIENCE
EXPERIENCE
EXPERIENCE
ROWAN UNIVERSITY
Director, Creative & Digital Content
Director, Creative & Digital Content
2024-2025
2024-2025
Led AI-powered content strategy and digital marketing for a major public research university. Built workflows that improved lead accuracy from 36% to 93%, contributing to record enrollment and an estimated $15–25M revenue impact.
ROWAN UNIVERSITY
Director, Creative & Digital Content
2024-2025
Led AI-powered content strategy and digital marketing for a major public research university. Built workflows that improved lead accuracy from 36% to 93%, contributing to record enrollment and an estimated $15–25M revenue impact.
ROWAN UNIVERSITY
Associate Director, Web Content & Strategy
2022-2024
2018 - 2023
Managed web strategy, UX optimization, and CRO initiatives across university properties. Implemented data-driven improvements to digital campaigns and conversion funnels.
ROWAN UNIVERSITY
Associate Director, Web Content & Strategy
2022-2024
Managed web strategy, UX optimization, and CRO initiatives across university properties. Implemented data-driven improvements to digital campaigns and conversion funnels.
Montclair State University
Adjunct Professor, Product Design, Business
2017-Present
2018 - 2023
Teach Social Media Marketing at Feliciano School of Business and four courses in the Department of Art and Design: Design Visualization, Digital Design Sketching, and Transportation Design I & II. Students have won 1st, 2nd, and 3rd place at the World Traffic Safety Symposium. Built a Spring Break study abroad trip to Italy visiting Ferrari, Lamborghini, Pagani, and Ducati.
Montclair State University
Adjunct Professor, Product Design, Business
2017-Present
Teach Social Media Marketing at Feliciano School of Business and four courses in the Department of Art and Design: Design Visualization, Digital Design Sketching, and Transportation Design I & II. Students have won 1st, 2nd, and 3rd place at the World Traffic Safety Symposium. Built a Spring Break study abroad trip to Italy visiting Ferrari, Lamborghini, Pagani, and Ducati.
SLYDE Handboards
Product Design & Branding Consultant
2012-2022
2012-2022
Consulted on product design, branding, and go-to-market strategy for the bodysurfing handboard company. Slyde secured a $200K investment on Shark Tank from Mark Cuban and Ashton Kutcher, grew to $2.5M annual revenue, and expanded to Dick's Sporting Goods nationwide.
SLYDE Handboards
Product Design & Branding Consultant
2012-2022
Consulted on product design, branding, and go-to-market strategy for the bodysurfing handboard company. Slyde secured a $200K investment on Shark Tank from Mark Cuban and Ashton Kutcher, grew to $2.5M annual revenue, and expanded to Dick's Sporting Goods nationwide.
Valid Studio
Founder & Lead Creative
2012-Present
2012-Present
Independent design consultancy specializing in product design, prototyping, branding, and digital marketing. Clients span consumer products, startups, and higher education.
Valid Studio
Founder & Lead Creative
2012-Present
Independent design consultancy specializing in product design, prototyping, branding, and digital marketing. Clients span consumer products, startups, and higher education.
Protocol NY
Senior Industrial Designer
2008 – 2012
2008 – 2012
Designed consumer electronics and home products including RC helicopters, kitchen tools, and outdoor gear. Products achieved national retail distribution at Best Buy, Bed Bath & Beyond, Target, Macy's, TJ Maxx, and Lord & Taylor.
Protocol NY
Senior Industrial Designer
2008 – 2012
Designed consumer electronics and home products including RC helicopters, kitchen tools, and outdoor gear. Products achieved national retail distribution at Best Buy, Bed Bath & Beyond, Target, Macy's, TJ Maxx, and Lord & Taylor.
Tech
STack
FAVS
Tech
STack
FAVS
Tech
STack
FAVS
adobe Creative Cloud
2D, 3D, Creative Design and development
An avid user of Adobe products, I regularly use Photoshop, Illustrator, Firefly, Substance, InDesign, Animate, and Mixamo in my work to develop and finalize visual content.
Google Business Suite
team connectivity project management and AI integration
team connectivity project management and AI integration
team connectivity project management and AI integration
Approximately 12 years of heavy use of almost all of google's tools, including Drive, Slides, Docs, Analytics, and Tag Manager, incorporation of Gemini and Deep Research has been a godsend for coordinating large teams with complex flows and tight deadlines.
Claude
ArtificiaLlY Intelligent AgentS
Artificially Intelligent Agents
Need a thought partner or a reliable person to scour the internet to find research and give it to you straight? Claude is my guy. He checks my math and helps to run multiple scenarios to streamline approaches to marketing and troubleshooting.
Figma
collaborative Design Tool
My go-to tool for collaborating with virtual employees or building out quick web prototypes for UX testing and iteration.
My go-to tool for collaborating with virtual employees or building out quick web prototypes for UX testing and iteration.
WEAvY
AI-powered Creative Workflow Manager
Do you have to create gorgeous, unique, compelling visuals for an ad? Copy, imagery, video, too? Do you have to create them before a product exists or while your photographer and videographer are sick? Do you need to produce 80+ assets for web and social on a crazy-tight deadline? Maybe you should use Weavy too.
Rhinoceros 3D
15+ Years of Expertise
3D modeling complex organic forms, compound curvatures over complicated innards, or smooth, beautiful, intuitive handheld forms, this is the program to use.
Grasshopper
5+ Years of Expertise
This is suuuch a killer app if you need dynamic, systematic, organic forms. Building a pavilion? A series of sustainable planters? 3D-printed park benches? Look no further.
Keyshot
15+ Years of Expertise
Make the unreal, real. Mastering this tool was the magical way to make immensely persuasive photorealistic visuals before a final direction had been determined. Pre-Viz like a pro—without AI.
Make the unreal, real. Mastering this tool was the magical way to make immensely persuasive photorealistic visuals before a final direction had been determined. Pre-Viz like a pro—without AI.
Let's build something together
Let's build something together
Let's build something Together
Let's build something together
contact
East Coast Native focused on making elevated things, serving excellent user experience, and driving growth.
East Coast Native focused on making elevated things, serving excellent user experience, and driving growth.
East Coast Native focused on making elevated things, serving excellent user experience, and driving growth.
©2025 Michael Lyden
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©2025 Michael Lyden
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